NorthStar Gaming is further enhancing its already industry-leading sports betting content for 2024 with the launch of its Sports Insights 2.0. The content includes an analysis of games, betting strategies, and tips. It builds on the success of the initial version of the feature while also providing new capabilities, design, stats, and a smoother experience.
The company offers sports betting options via its NorthStar Bets platform, which is a made-in-Ontario online casino and sportsbook that offers a unique and local gaming experience. The sports wagering vertical impreses with real-time news, stats, analysis, and scores directly into the betting setting and its offerings are complemented by some of the best online casino titles.
Industry-Leading Feature
Sports Insights is a market-leading feature that sets the company’s sports betting offering apart from the rest of the industry. It features premium, easy-to-access statistics, analysis and pick recommendations on the players, teams and events. Since its integration into the sportsbook in 2022, user can place their bets directly from the content without leaving the betting environment.
Sports Insights 2.0 will launch this year and will feature some upgrades. First, the home page will be revamped, and it will include a live scoreboard ticker, live odds, trending topics, hero carousel and greater promotion of on-site promos. There will also be further integration between the platform and the feature to deliver easier access to the wagering picks, trends, and stats.
Additionally, players can expect more dynamic ‘always on’ content, such as live odds widgets, live box score, scoreboards and Twitter/X feeds. The sportsbook will also integrate enhanced statistics focusing on ‘stats that matter’ to Ontarian sports bettors including game logs and individual player stats. It is worth noting that the platform is licensed to operate in the province’s market.
But that is not all, as the iGaming brand also promises more casino and novelty market content to be added to its platform including announcements, offers, and game reviews. The company will also add proprietary APIs that make the model scalable and simpler to replicate with new third-party media partners or operators. Quizzes will also be incorporated to drive engagement.
Last fall, the sportsbook also introduced an Artificial Intelligence tool, which offers customers a daily selection of personalized sports wagers. The AI tool examines large amounts of data to provide insights that help users discover high-quality wagers based on their preferences effortlessly. The more a customer uses the iGaming platform, the more effective the tool can be.
Partnering with Genius Sports
In addition to incorporating new features to attract customers and enhance offerings, NorthStar is also looking for the best partners in the sector. In September 2022, it announced a collaboration with Genius Sports becoming an official data partner to the sportsbook. It also enabled wide pre-game and live in-game betting options for customers of the platform.
Source: “NorthStar Gaming Builds upon its Industry-Leading Content Vertical with Launch of “Sports Insights 2.0”” NorthStar Gaming, February 28, 2024
