It is nearly time for the pinnacle of soccer, as, on Sunday, November 20, 2022, the 2022 FIFA World Cup is about to commence. It is safe to say that Canada is quite excited about its first tournament in 36 years, and NorthStar Bets is currently trying to gather as much support as possible for the team which plays its first game on November 23, 2022.
NorthStar Bets is an Ontario-based online casino and sportsbook platform operated by NorthStar Gaming, which offers a uniquely local, premium player experience. The NorthStar Bets sportsbook comes with real-time news, stats, analysis, and scores which allows bettors to wager on their preferred sporting event or enjoy some of the popular online casino titles.
Gathering Support
Canada’s men’s soccer team is set to kick off its tournament on Wednesday, November 23, 2022, at 2 p.m. ET against Belgium. And in order to gather as many Canadian fans in front of the screens the sportsbook is urging employers and senior decision-makers to give workers a 90-minute statutory holiday to watch the national team in action.
Michael Moskowitz, CEO and co-founder of NorthStar Gaming, said that some local soccer enthusiasts have been waiting for 36 years for this moment. He notes that a potential 90-minute stat holiday will be able to provide a sense of unity and patriotism while also supporting the team. In his words, Canadians have a rich history of supporting their national teams in different sports, and now it is time for the soccer one.
In order to back the initiative, the gaming operator will collaborate with soccer podcast hosts Footy Prime, featuring former Canadian men’s national soccer team stars Craig Forrest and Jimmy Brennan. In addition to that, it has also teamed up with sports podcast co-hosts James Sharman, Brendan Dunlop, Dan Wong and Jeff Cole who will also lobby for the 90-minute stat holiday initiative.
For the occasion, the sportsbook will host pre-parties at The Rec Room in Toronto for the team’s first two matches in the tournament. Canadians who wish to support the initiative can do so by using the #90MinStatHoliday hashtag on social media or by showing support with a wager on Canada’s soccer team via the operator’s NorthStar Bets platform.
Adding More Quality
After its debut in Ontario’s private iGaming and sports wagering market, NorthStar Bets has inked some important partnerships for its operations in the local market. In September, the company announced a collaboration with Genius Sports, securing its services as an official data provider. Via the agreement, Genius Sports has integrated its PreMatch, LiveData and LiveTrading solutions into the platform.
In November, the operator added even more world-class products to its iGaming portfolio. This time the company collaborated with leading online gaming provider Pragmatic Play. Thanks to the partnership, players of NorthStar Bets now have access to the supplier’s hit iCasino titles, including Gates of Olympus™, Greedy Wolf™, Gorilla Mayhem™, Magic Money Maze™ and more.
Source: “NorthStar Bets encourages Canadians to take a 90-minute ‘stat holiday’ to support the Canadian men’s soccer team on the world stage” Yahoo, November 16, 2022
