On Monday, September 26, 2022, Ontario-based Bragg Gaming Group announced that it will be uniting its subsidiaries ORYX Gaming, Wild Streak Gaming and Spin Games under one single brand. ORYX Gaming will become Bragg Ljubljana, while Spin Games’ offices in U.S. and India will turn into Bragg Reno and Bragg Chennai respectively.
Headquartered in Toronto, Ontario, Bragg Gaming Group is a leading name in the iGaming industry as it is famous for its content aggregation and delivery. It offers high-performing, data-driven and passionately developed casino titles from its in-house brands Wild Streak Gaming, Spin Games, Atomic Slot Lab, Indigo Magic and ORYX Gaming to many regulated markets.
Official Rebrand
In addition to uniting its brands under the Bragg Gaming Group, the Canadian gaming leader has also announced that it will be opening a new Bragg Las Vegas office later this year. Thus, providing a base for existing staff members of Wild Streak Gaming and Spin Games, and also newly recruited professionals. With the new one, the company will have offices in Toronto, London, and Malta.
The company’s hubs, technology, services, and turnkey offerings will now be branded under the Bragg Gaming Group brand. Meanwhile, its content output will keep its game studio marques – Wild Streak Gaming, Spin Games, Atomic Slot Lab, Indigo Magic, and Oryx Gaming. These changes will be made to enhance its outer profile, while its services will remain first-at-class.
Yaniv Sherman, Chief Executive Officer of the Toronto-based company, stated that as the provider consolidates its group companies under one single brand, they celebrate the legacy, values, and success of ORYX Gaming, Spin Games, and Wild Streak Gaming. Which in his words, had a major role in what the parent company has transformed into the last few years of operations.
He continued by saying that the company is extremely proud of the work of all its colleagues over the last few years, which laid the foundations. Mr. Sherman believes that the consolidation will bring a positive impact on the firm’s hubs in Toronto, Las Vegas, London, Ljubljana, Malta and Chennai, and it will kick start a new exciting age for the company.
September Activities
Just last week, Bragg Gaming Group, also reported that it has a partnership with one of the industry’s leaders Bally’s Corporation. The partnership will allow the Ontario gaming provider to launch its premium content to brands of Bally’s Interactive subdivisions, such as Virgin Casino, JackpotJoy and Vera&John. Thus, further expanding its online presence across markets.
But that is not all, as at the start of the month, the Canadian gaming aggregator announced a collaboration with Kalamba Games. Through this partnership, the supplier has helped Kalamba Games make its official debut in Ontario’s regulated market for online gaming. Its content will be now supplied to other locally registered gambling brands.
Source: “Bragg Group Companies Oryx Gaming, Spin Games and Wild Streak Gaming Consolidate Under Single Brand” Bragg Gaming Group, September 26, 2022
