Shortly, after Ontario broke the news for the official date for the launch of its highly anticipated open online gaming market, PointsBet Canada has come out with a statement too. The bookmaker confirmed that it has been approved by the Alcohol and Gaming Commission of Ontario to become a licensed iGaming provider in the newly regulated market.
Initially, the province’s open igaming market for private operators was on track to kick off by the end of 2021, but due to the legal process, it was delayed to a later date. The market has attracted enormous interest, as last August, the federal government introduced single-game wagering as a regulated offering. Therefore, leading to many gaming brands wanting a share of the market.
Major Milestone
PointsBet Canada is a division of PointsBet which is a private bookmaker listed on the Australian Stock Exchange, and it operates in the U.S, Canada, Ireland, and Australia. In the recent statement the division’s Scott Vanderwel, Chief Executive Officer, and Chantal Cipriano, Vice-President, Legal, Compliance & People said a few words on the market and the company’s licensing.
Mr. Vanderwel commented that since day one, the sportsbook has been true to its promise of becoming a licensed bookmaker in Canada. He shared that the approval to be a licensed sportsbook operator since April 4, 2022, is a major step for the company and the showcase of its authentically Canadian gaming experience to the local gambling and sporting fans.
The CEO also added that in just two months, PointsBet Canada will be able to go live in the province and demonstrated its premium services. Such as its unmatched speed and ease of use, as well as top-class in-game betting offerings, and one-of-a-kind local partnership that will provide Ontarian gamblers with an innovative, responsible, and dynamic form of sports wagering entertainment.
Ms. Cipriano commented that the operator is proud to be one of the iGaming brands regulated by AGCO. In her words, this demonstrates the confidence the regulators have in the company’s ability to deliver safe and responsible wagering verticals to the Ontario consumers. She and the sportsbook are now looking forward to building a secure, competitive, and regulated iGaming market.
New Market Approach
Previously, the gaming leader shared some of its plans on how to establish itself in the newly regulated market. Chief Commercial Officer of the company’s branch, Nic Sulsky shared some ideas. According to him, the company needs a more targeted approach as it does not rely on the same budget as its counterparts, and build an exciting brand that would help it stand out among the rest.
Two Partnership Secured
Back in September 2021, PointsBet Canada struck two important partnerships with Dailyfaceoff.com and The Nation Network. Via its deal with the website, the company will have access to the portal’s fantasy stats and insight on sports bettors in Canada. And through the agreement, with The Nation Network, the operator has become its official sports betting partner to its and its portfolio of websites.
Source: “Statement from PointsBet Canada on licensing status in Ontario”, Cision, February 3, 2022
