On December 6, 2021, Instant Win Gaming, which is an industry-leading provider of digital eInstants to many lotteries, launched its brand-new mechanic InstantReplay™. The supplier has now debuted its new feature with its long-term partner – the British Columbia Lottery Corporation and its platform PlayNow.com. This new feature allows players a second chance of winning while playing eInstants online.
IWG is a leading supplier of online instant win games to numerous lottery organizations. The supplier provides a full service for lotteries, such as strategy and expertise on design. So far, the company provides over 250 games to its many partners and its titles continue to perform at the highest level while providing both entertainment and results to their many players.
First One to Implement
The BCLC and IWG have been cooperating for quite some time now, and it could be said that their partnership has been a major success for both entities. The Crown corporation is the first to launch the supplier’s new InstantReplay™, with the holiday-themed title Winning Tree. Now, the game features a progressive jackpot, which is awarded via the second chance drawing.
Each purchase of the game will award players more entries for the second chance drawing. Also, the provider elaborates that the InstantReplay mechanic is completely contained within its InstantRGS™, which is its remote game server. This ensures that the company’s partners can launch the new product with no development support necessary from the lottery’s platform.
Rhydian Fisher, CEO of the eInstants commented that the company’s new feature is a tremendous addition to the lottery’s toolkit. He believes that the mechanic is quite well suited for the traditional lottery players who try out eInstants for the first time. The CEO also noted that InstantReplay continues the company’s momentum from the previously launched InstantPulse and InstantJackpot.
InstantPulse is another one of IWG’s premium products and its purpose is to update eInstant visuals at pre-set moments, while InstantJackpot adds the exciting progressive jackpot options to the eInstant titles. Mr. Fisher has also praised the Crown corporation, for being the first entity to go live with an InstantReplay-enabled eInstant mechanic.
Contract Extension
The BCLC and IWG have been partners since 2018, and in the summer of 2021, the eInstant supplier was awarded a contract extension by the Crown agency. Now, via the new agreement, the company will continue to be the main provider of such products to the Crown to at least 2026. The B.C. lottery will continue to receive new and exciting content via the supplier’s InstantsRGS™ service.
Presenting New Christmas Product
Recently, the Crown corporation brought the holiday spirit with its latest Scratch & Win promotion called Tech the Halls Contest. The promotion will be awarding players with some cool prizes, such as 4k TVs, cash, and gift cards. Tickets that can be registered for the promo are Holiday Gift Pack, Treasure Tree, Merry & Bright, Winter Greetings x10, Snowflake, Stocking Stuffer, Wishlist, Happy Pawlidays, Gifts Gold, Holiday Wishes, and Gingerbread Doubler.
Source: “IWG Introduces InstantReplay™”, Instant Win Gaming, December 6, 2021
