NeoPollard Interactive has recently applauded its long-lasting partners Virginia Lottery on its impressive financial results for the 2021 fiscal year. During the last 12 months, the lottery entity has recorded an impressive US$807 million of iLottery sales, thus breaking the record of highest-grossing first year of digital lotto program in North America.
During the 2021 FY, Virginia iLottery program reached 25% of the state’s total lotto sale, which was unprecedented until now in the U.S. lottery industry. The entity’s regular retail lotto sales have also increased by 15%, as the iLottery program is driving up net revenue for digital and regular sales channels.
Record-Breaking Numbers
NeoPollard Interactive, which is a jointly owned subsidiary of Pollard Banknote Limited and Neo Games S.A, congratulates its long-time partners of Virginia Lottery on their impressive one year of iLottery offerings. Besides breaking numerous records for the industry, the lotto entity has contributed over US$90 million in revenue to the Lottery Proceeds Fund, which directly supports Virginia K-12 public schools.
Kevin Hall, Executive Director, Virginia Lottery stated the overwhelming support of the digital platform in the state has proved that players have been eager to engage in the iLottery program. In his words, this has allowed players to fully engage with the platform whenever and on whatever device they find fit. He also added that the lottery is looking forward to continuing its partnership with Neo Pollard Interactive.
Liz Siver, General Manager for the lottery product provider stated that the company is honored to have a major part in Virginia Lottery’s success during its first-ever iLottery program. According to her, the company is a leading iLottery solution provider to the North American markets and the firm has once again proved its worth with its impact in Virginia.
Ms. Siver said that the company is a forward-thinking one, that is committed to providing player-focused solutions and comprehensive services such as its Power Suite. This service features Player Operations, Ignite Player Marketing, and Player Portfolio, as a way of driving results forward to the company’s partners. The company also praised the Virginia institution for its first year iLottery results and for its contributions to the Virginia K-12 public education
Teaming Up with AGLC
Previously, NeoPollard Interactive inked an agreement with the Alberta Gaming, Liquor and Cannabis Commission for the launch of the latter’s first online gambling platform last year. The launch of the website named PlayAlberta.ca became official on September 30, 2020, and the platform provided local gamblers with a user-friendly interface and exceptional wagering environment.
Promoting Gender Equality
Earlier this year, the parent company of NeoPollard Interactive – Pollard Banknote Limited made its way into the 2021 Report on Business Women Lead Here list. This annual list follows the subject of workplace gender diversity and the inclusion of women with ideas in the working process in Canada. The list is compiled by the Report on Business magazine and it is released in the month of March which is globally known as the woman’s month.
Source: “NeoPollard Interactive Congratulates the Virginia Lottery on Stellar First Year iLottery Results”, Cision, August 16, 2021
