The British Columbia Lottery Corporation is not shy when it comes to keeping players entertained. Over the years the Crown corporation has been keeping itself busy over finding new ways of rewarding its player base in the province. Hundreds of millions of dollars are distributed to the local population in rewards from its lottery and gaming offerings.
The Crown agency’s latest initiative saw the corporation partner up with Instant Win Gaming, in search of more variety for its players. This time the lottery corporation is aiming towards online expansion since its striving partner is famous for supplying the gaming market with a variety of digital e-Instant games, which has been a great hit among fans.
Brand-new Offerings
The British Columbia-based corporation becomes the fifth North American lottery to introduce the Instant Win Gaming’s revolutionary technology of InstantJackpots. The gaming supplier has already established itself as one of the best in the digital tickets sector, by having an existent agreement with Atlantic Canada, New Hampshire, Pennsylvania, and Virginia. Over the last few years, the digital ticket offerings have transformed into a fan-favorite attraction.
The first game on the lottery’s website PlayNow.com from the provider’s rich portfolio will be Jungle Tumble Jackpots, meaning that British Columbians will now have access to the exciting title. This is not the first instance of the companies’ cooperation. Both joined forces in 2018 and the digital provider has been the main distributor for the Crown corporation’s instant offerings, proving tons of fresh concepts to the table.
The progressive jackpot is entirely controlled by the supplier’s InstantRGS™, which is a remote gaming server. This allows its partners to offer progressive jackpot-enabled games as easily as other e-Instant titles. The content provider is rumored to have prepared a launch of a brand-new title in the second quarter of 2021, naturally, the game will operate with its ground-breaking technology.
Rhydian Fisher CEO of the instant ticket supplier addressed the recent cooperation between the two corporations. Mr. Fisher expressed his delight over the deal by stating that he could not be happier to provide the Crown with Jungle Tumble Jackpots. According to him, InstantJackpots technology is the content provider’s next big thing in offering brand-new e-Instant games.
Sports Wagering Expansion
The Crown corporation also extended its agreement with Scientific Games. The latter is notorious for its prominent OpenTrade sports betting platform. The platform provides players with many sporting gambling solutions and hefty rewards. And with the proposed seemingly-more-imminent introduction of single-game betting, locals will have even greater variety in terms of sport offerings.
New President
Other recent activities of the lottery corporation saw a new face take over the President and CEO of the company. In January it was announced that Lynda Cavanaugh will take over the positions but as interim CEO. This was due to the fact that Jim Lightbody had to step down from the position in order to take the much-needed time for his cancer treatment. Ms. Cavanaugh is more than capable of taking over with her rich resume of previous experience as Assistant Deputy Minister in the Ministries of Attorney General and Public Safety and Solicitor General.
Source: “BCLC becomes fifth lottery to launch IWG’s Jackpot-enabled e-Instants” BCLC, March 3, 2021
