The stage is set as the Super Bowl LVIII will see the Kansas City Chiefs against the San Francisco 49ers on February 11, 2024. However, according to the Ontario Lottery and Gaming Corporation, the matchup surprised many bettors on its PROLINE sports betting platform. The final will be hosted at the Allegiant Stadium in Las Vegas, Nevada.
OLG is a state-run corporation that provides gambling and sports betting entertainment responsibly while also returning 100% of its profits to Ontario. Via its PROLINE brand, the Crown corporation offers legal sports betting at retail locations across the province. Its sports wagering brand is also available online on OLG.ca under the PROLINE+ tab.
Latest Numbers by the Crown
As per OLG reports, around 58% selected Kansas City to win against the Baltimore Ravens on Sunday, as they claimed a tight 17-10 victory. However, only 44% of the moneyline wagers were on San Francisco to emerge victorious in the NFC championship game. The 49ers managed to scrap a win from a 17-point deficit against the Detroit Lions and won 34-31.
In the final, Kansas City will pursue its second consecutive NFL title and third in the last five years. Meanwhile, San Francisco will be after its first one since 1995. The latter has started as the slight favourite for the Crown on PROLINE. Approximately 56% of players took Kansas plus-5.5 on the point spread by 21% correct guessed the under 44.5 total points.
A big portion of the bettors on the platform wagered big on Chiefs tight end Travis Kelce, the second-most popular first and anytime TD scorer after Baltimore quarterback Lamar Jackson. Kelce with over 63.5 receiving yards was also the third-most popular player proper and he delivered by scoring the first TD and generating 116 receiving yards on 11 receptions.
OLG also shed some light on some winnings from its players. An online bettor on PROLINE won a hefty CA$3,160.17 from a CA$1 bet on a six-leg English soccer parlay while another claimed CA$1,893.53 from a CA$6.78 wager on a six-leg mixed sport parlay. Additionally, another retail customer turned a CA$9 bet on a six-leg mixed parlay into a CA$2,770.50 cash out.
PROLINE Puts in Consistent Performance
In October 2023, OLG issued its 2022-23 fiscal report, disclosing CA$2.5 billion in net proceeds to Ontario. Its retail PROLINE brand delivered CA$293 million in revenue and accounted for 7% of lottery numbers. Meanwhile, the digital platform demonstrated similar results to the previous FY, despite the emergence of major competition from the province’s open iGaming sector.
Over the years, the Crown agency has signed various partnerships to provide enhanced sports betting experience. One of those was with the Toronto Maple Leafs, John Tavares. Via the collaboration from November 2022, the Mississauga-born athlete became a brand ambassador for the sports betting platform, promoting the brand and engaging with fans in special events.
Source: “Many Proline bettors did not expect Chiefs-49ers Super Bowl matchup” National Post, January 31, 2024
