This week has marked another important milestone for Bragg Gaming Group, as the prominent iGaming supplier launched its content in Italy, which is Europe’s second-largest online market. Its integration in the country was facilitated by Microgame which is the leading betting operator. Its announcement comes on the back of launches in North America, the UK, the Netherlands, and Greece.
Bragg Gaming Group provides iGaming technology and exclusive content to online and land-based gaming operators. Its Bragg Studios offer casino gaming titles from in-house brands and selected studio partners. Its omnichannel Player Account Management platform powers multiple iCasino and sportsbook brands. It operates in regulated iCasino markets globally and is licensed or approved in multiple countries.
Content Now Online
After the launch of content has been made official, the Ontario-based provider of iGaming titles debuted the first batch of more than 30 of its popular games. Their integration has been facilitated by Microgame. In the near future, the provider is set to even more of its exciting titles, including games from Atomic Slot Lab and Indigo Magic studios on the operator’s platform.
Microgame is a major gambling player in the Italian industry as it has been part of it for over 20 years now, while also being the top brand in the jurisdiction. Italy was the first country in Europe to legalize iGaming in 2006 and is now the second largest online regulated sector on the continent. According to estimates from H2 Gambling Capital, it would produce US$2.4 billion of iGaming revenue in 2023.
President and COO of the provider, Lara Falzon, said that the expansion in Italy was a testament to the supplier’s successful execution of its target of being a provider of thrilling, player-engaging content to the best operators. She also mentioned that the company is pleased to offer its exclusive and top-performing titles to the second-largest online gaming market in Europe.
Meanwhile, the CEO of Microgame, Marco Castaldo commented that the B2B platform is delighted to collaborate with the leading provider and bring their top-notch product to the Italian market. In addition to that, he stated that the implementation of the supplier widely popular is another major step in the brand’s commitment to delivering amazing iGaming content to its local players.
Expanding Into Leading Markets
Currently, Bragg Gaming Group operates in the leading market across the globe, including Ontario’s recently launched iGaming market. Back in March 2022, the company announced that it has been licensed to operate as a B2B provider of online content by the Alcohol and Gaming Commission of Ontario. This was just in time for the launch of the market in early April 2023.
Additionally, the brand continues to expand its exposure across other leading markets. For instance, last month, it announced that its content has been integrated with 32Red in the UK. Now, players of the Kindred Group operator have access to the supplier’s best-performing titles such as Dreamy Genie by Atomic Slot Lab and Sea of Plenty by Indigo Magic.
Source: “Bragg Gaming Content Live in Italy with Microgame” Bragg Gaming Group, April 12, 2023
