This week, Ontario-based sports betting and media company, Rivalry, reported that it has acquired approval to join the province’s regulated market for online gambling. Now, the gambling brand will be able to debut its iGaming product in Ontario via its Casino.exe platform. Its launch will be supported by the introduction of 8 casino games for local players to enjoy.
Rivalry Corp. owns and operates Rivalry Limited, a leading sports wagering and media brand that offers regulated online wagering on esports, traditional sports, and casinos. Currently, the company operates in more than 20 jurisdictions around the world, including holding licenses from the Isle of Man, one in Australia, and now in its home Ontario.
Expanding to its Home Turf
Co-founder and CEO of the operator, Steven Salz, said the launch in Ontario with the firm’s proven product is a thrilling new step forward for it to grow its presence and brand in the province. He added Casino.exe has been a significant vertical in the company’s business and important addition for its users while providing a premium experience, which makes it stand out in a competitive market.
Last year, the operator launched its first-ever third-party casino game Aviator and since then it has added more quality to its iGaming offerings. It debuted a proprietary platform to house games and create a custom gaming experience unique to its brand, as well as delivering table games and live dealer products. Since its launch iGaming amounted to 30% of its betting handle in Q3 of 2022.
Mr. Salz further commented that the company has taken a strategic approach to casino which prioritizes design, user experience, and the selective curation of games developed for the next generation of users. He claimed the operator continues to look into business-defining strength via innovation, investing in a unique user experience and adding entertainment to their platform.
Rivalry’s official launch of online gambling offerings in Ontario’s regulated market comes at a time when the market continues to expand with every month. After the introduction of its eight casino games, the locally-based operator also plans to launch a mobile app for users’ convenience in the province, thus further cementing its spot in the local sector.
Highlights from Ontario
As mentioned, Ontario’s market has experienced tremendous growth as in its Q3 of 2022, the market saw immense growth in betting volume and revenue in comparison to Q2. For Q3, the province reported, CA$11.53 billion in total betting handle and CA$457 million in revenue. The market had approximately 910,000 active user accounts with an average monthly spend of CA$167.
However, recently Coolbet delivered some alarming news in the sector, as the operator announced its departure from the province. This raised concerns in the local gaming field, as many operators’ licenses expire this April, meaning that they could also be on their way out. The operator cited market competitiveness as the reason and will now focus on other jurisdictions.
Source: “Rivalry Launches Original Casino Product in Ontario” Rivalry, March 22, 2023
