Another up-and-coming gambling brand is set to join Ontario’s and its regulated iGaming market. This week, Twain Sport announced that it has received the required certification from the Alcohol and Gaming Commission of Ontario. Now, the live sport vertical from Hybrid Sports League and BetGames is allowed to offer its content to operators in the province.
After a delay, on April 4, 2022, Ontario became the first Canadian jurisdiction to launch an open and regulated iGaming sector for third-party operators and suppliers. The introduction of the market aimed to eliminate grey market operations and keep a portion of the revenue to the province, so it can be reinvested into important sectors and build for a better Ontario.
Officially Licensed as Supplier
Most recently, Twain Sport informed that it will be able to debut in Ontario, after acquiring formal approval from the AGCO which oversees the local online market. The newly founded live sport vertical by Hybrid Sports League and BetGames is now looking to offer a unique high-turnover and high-frequency format of live sports products to Ontario operators.
John-Paul Rowland, VP of Europe, Asia & the Americas at BetGames, commented on the launch and shared that the company is pleased to have earned a supplier license within the province’s borders. He continued by saying that the region is one of quick expansion and has demonstrated enormous potential, he also believes that the early 2023 entry is the perfect time for the vertical to enter.
Mr. Rowland continued by adding that the province’s entry allows the company to meet its ambitious objectives for the year as well as establish Twin Sport as a leading brand in the live sports niche. He is now looking forward to kicking off operations in the jurisdiction and is eager to see what the province has in store for the live sports supplier.
Additionally, the entrance in Ontario is also targeting for locally licensed operators to meet the growing demand for high-frequency entertainment and fast-paced content, while also bolstering Twain Sport’s player exposure and global presence. As the provincial market continues to expand as a leading one on the continent, the brand will try to establish itself as a prominent supplier.
Latest from the Province
This week another gaming brand provided an update on its Ontario entry. Real-money wagering company, Betty shared that it has collected over US$5 million from a suite of investors to support its Ontario operations. As already licensed by AGCO, the brand expects a soft launch in the province in February 2023 while its official debut should arrive in Q2 2023.
At the start of the calendar year, AGCO’s subsidiary iGaming Ontario published its Q3 report on the market for fiscal 2022-23. For Q3 the market broke its previous highs, as it generated CA$11.53 billion in a total betting handle and CA$457 million in revenue. By the end of the quarter, there were 36 betting operators and 68 gaming websites online.
Source: Sale, Jessie “Twain Sport lauds ‘perfect timing’ of Ontario market entry” SBC News, February 16, 2023
