Every week, Ontario’s iGaming market for private operators grows larger. This week, Kalamba Games has also made its way into the regulated sector, as the online gaming provider will debut in the market via Bragg Gaming Group. Through the agreement, the supplier’s premium internet content will be distributed to other provincially licensed operators.
The provincial market for online gambling and sports betting kick started on April 4, 2022, and it is the first of its kind in the country. It was introduced by the local government as a way of stopping local bettors from pouring millions of dollars into offshore websites and thus keeping revenue in the province so it can be later reinvested into the local economy.
Another Entity Arrives
Now after being approved by the Alcohol and Gaming Commission of Ontario, Kalamba Games is eligible to expand into yet another regulated market. And via its recent agreement with Bragg Gaming Group, the company’s content will be delivered to local operators through a dual deployment of the former’s remote games server technology through ORYX Gaming and Spin Games.
Bragg Gaming Group is a Toronto-headquartered iGaming leader which has been operational in the local market since its opening in April 2022. And now the integration of Kalamba Games has come after the two companies inked a partnership in June 2022 to expand to North American markets. The two first collaborated back in 2017 when Kalamba’s content launched via RGS.
Chief Commercial Office for the debuting company, Andrew Crosby commented that the provider is more than thrilled to extend its already great collaboration with Bragg Gaming Group and premier its premium slots to another market. He also believes that their partner’s position in the local market will provide the company with an exceptional advantage in the region.
Director of content for Bragg Gaming Group, Doug Fallon shared that one of the company’s plans for operators is to provide high-tech titles to them via key partner studios. He praised the provider for establishing an impressive reputation in the industry for innovative game mechanics through a range of dynamic games that he expects to appeal to local audiences.
Rapidly Growing Market
In the meantime, AGCO continues to license new operators and providers to join the locally regulated market of Ontario. Most recently, Playson announced that it has received regulatory approval and it is eligible to operate in the jurisdiction. Soon local players will be able to enjoy the supplier’s top-performing titles Buffalo Power: Hold and Win, Legend of Cleopatra Megaways™, and Royal Coins: Hold and Win.
In addition to new debuting brands, recently Betting Hero issued its latest study on the local market. Their study found that that 51% of Ontario’s sports bettors used grey market online sportsbooks before the launch of the provincially regulated market. It has also found that 25% of local bettors are willing to try a new sport betting app due to promotions.
