Gaming brands continue from all over the globe continue to make their way into Ontario’s new iGaming and online sports betting market. This week, leading gaming supplier Push Gaming has announced that it has been licensed by the Alcohol and Gaming Commission of Ontario. Now, through its registration, it can supply its content to other locally approved operators.
The province’s competitive market opened up on April 4, 2022, and it has attracted plenty of interest from many betting companies. The jurisdiction is overseen by the AGCO and its subsidiary iGaming Ontario, and so far over 20 operators and 20 websites have gone live in the province. Even more, operators are expected to make their debut in the near future.
Broadening Horizons
Over the last couple of years, Push Gaming has earned its name and popularity as one of the best suppliers of gaming content in the industry. Currently, the distributor is online across most of the key regulated European markets. This is achieved through collaborations with several casino partners including LeoVegas, Entain, 32ed, 888, Casumo, Betsson, Svenska Spel and PaddyPowerBetfair.
Via its entry into Canada’s most populous province, the supplier will be able to continue its tier-one growth, as it will be able to cooperate with even more leading operators. Currently, the company revealed that it is working on its debut partnership with an Ontario-approved operator, which is expected to be announced in the upcoming months.
After already making a name for itself in Europe as a top brand for providing iGaming titles, Push Gaming will be now looking to gain exposure in the Great White North and build a fanbase. Soon Ontarians will have access to the company’s best performing titles, such as Jammin’ Jars and Razor Shark. And more recent releases like Big Bamboo and Bison Battle.
Fiona Hickey, Head of Sales at Push Gaming commented that the supplier has had its focus on North America for a long time, and the entry into Ontario is the first step in that expansion. She states that Canada has an exceptional land-based player heritage and that the company is optimistic about how its content will be received by local bettors.
The New Market
As already mentioned more than a handful of operators have made their way into Ontario’s brand-new iGaming regime and are now accepting bets online. One of those companies is the locally-based NorthStar Gaming and its NorthStar Bets app. The platform comes with some of the most prominent titles from the industry, including live dealer blackjack, roulette, baccarat, and many digital slots.
Despite the large number of operators, Ontario has recently demonstrated its firm hand as it issued fines to BetMGM and PointsBet Canada. These sanctions were in relation to alleged advertising and inducement breaches of the provincial protocols. BetMGM has been fined CA$48,000 for violating Standard 2.04 and 2.05 while PointsBet got a CA$30,000 for breaking Standard 2.05.
Source: “Push Gaming expands into Ontario”, Push Gaming, May 16, 2022
