This week, international sports and entertainment company, FansUnite, announced that it has been approved to join Ontario’s upcoming iGaming and sports betting market this spring. On March 7, 2022, the corporation revealed that after applying to become a fully registered supplier of sports betting and internet gaming in Ontario, it has now been approved by the Alcohol and Gaming Commission of Ontario.
The province’s open market for private gaming operators was first on schedule to kick at the end of last year, but it was delayed to this year. Now, starting from April 4, 2022, licensed by the province operators will be able to legally launch their online betting and gaming products to the local player base of eligible Ontarians.
Now Approved by AGCO
It must be mentioned that FansUnite is a global sports and entertainment company, and its objective is to provide technology for regulated online gaming along with several other similar products. The company boasts a one-of-a-kind iGaming platform that offers sports and eSports wagering, via pre-match and in-play bets. Along with daily fantasy offers and RNG casino-style games.
Now, the company is ready to expand its area of operations as it has been approved to join Ontario’s new iGaming and sports betting industry. Via its license, the firm will be able to offer its premium betting solutions to other gaming operators who have also been licensed by the AGCO to legally go live in the market on April 4, 2022.
In the company’s statement, its Chief Executive Officer, Scott Burton, commented that the gaming leader is proud to receive approval from the AGCO and be part of the province’s sports betting and iGaming as a solution supplier. He added that as the company is scaling its operations, it remains focused on both the domestic and the international markets.
Mr. Burton has also shared that the gaming-related supplier license would allow the company to gain an early-mover advantage with the Canadian online gambling industry, as a betting solution supplier for new sportsbooks and online casinos who are looking to join the jurisdiction as well. He finished by saying that the company is looking forward to working with iGaming Ontario while delivering innovative solutions to the market.
One More Operator Joins the Party
This week, Bragg Gaming Group has also joined the list of AGCO-approved operators to join Ontario’s soon-to-be-regulated iGaming sector. Once the market kicks off in April, the leading provider will be able to deliver its player account management or PAM platform to local operators. On top of that, it will also supply them with iGaming content from its in-house studios or third-party partners and managed services
Market Study
Recently, a study posted by OnlineCasinoList.com, predicted that Ontario’s new open market would have a negative impact on legacy operators. According to the study, such operators will have it difficult to adapt to the new regime and lose many of their players, who will be heading towards the provincially regulated options. This applies to brands licensed by the Kahnawake Gaming Commission, and for those by Curaçao and Malta.
Source: “FansUnite Granted License to Become Fully Registered Gaming Related Supplier in Ontario”, Yahoo News, March 7, 2022
