Canadian gaming B2B provider and content aggregator Bragg Gaming Group continues to make its way into the regulated European markets after signing a new content distribution deal. This is achieved by the company subsidiary ORYX Gaming, which has signed a partnership agreement with the Swiss operator – Grand Casino Baden. Thus, strengthening its position in the local market.
Since its inception in 2018, Bragg Gaming Group has transformed into one of the leading gaming technology and content providers in the iGaming industry. Thanks to its ORYX Gaming subsidiary, the company is able to offer proprietary, exclusive, and aggregated casino titles to its many operators in Europe, North America, and Latin America.
Content is Now Live
Earlier this year, ORYX Gaming and Grand Casino Baden struck the agreement, and now the company is launching its content to the operator through its exclusive remote gaming server partner GAMOMAT. The rollout of content includes the company’s top-performing titles such as Royal Seven, Ramses Book, Crystal Book, and Take 5, all of which come with increased player engagement tools.
Grand Casino Baden is the first formally licensed casino operator in Switzerland, and its jackpots.ch is one of the countries leading gaming brands. With the deal, Bragg Gaming Group continues its expansion into the European markets and its pursuit of international growth across regulated markets. It also emphasizes the potential of the growing Swiss gaming market.
Chris Looney, who serves as Chief Commercial Officer at the Canadian provider, said that established partners are the way for the company to bolster its brand. And speaking on behalf of the company he said that with the new partnership with the Swiss operator, the corporation teams up with one of the strongest representatives of the local market.
Brian Christner, Chief Online Gaming at Grand Casino Baden has also commented on the agreement. He said that ORYX’s titles and products are perfectly suited to help for the development of the operator’s successful start in the online industry. He added that the company’s objective is to provide Swiss gamblers with the best possible content from the most accomplished providers.
More Partnerships Signed
At the start of December, Bragg Gaming Group achieved another significant milestone as its ORYX Gaming inked a deal with White Hat Gaming. Now, the company’s premium iGaming content is integrated into White Hat Gaming’s network of casino brands. The first batch of games will be launched by the end of this year, with the second coming in early 2022.
Also, in November the global B2B gaming supplier expanded its footprint in the Netherlands gaming market. ORYX Gaming’s content and player account management iGaming platform were launched on JACKS.NL, after a partnership deal between the two. It also provides the Dutch operator with promotion, bonuses, rewards, anti-fraud, and rules engines, along with compliance, analysis, reporting as well as a content management system.
Source: “Bragg’s ORYX Gaming Goes Live with Grand Casino Baden”, BusinessWire, December 21, 2021
