British Columbia Lottery Corporation is on a constant pursuit of elevating the player experience and continuing its good practices. It recently confirmed that it would continue working with Scientific Games Corporation on proficient gaming offerings thanks to the extension of existing contract. With its help, the two leading corporations would extend their partnership until 2024, striving to meet all players’ expectations.
Teaming up with proficient gaming entities is crucial for the successful development of a wide variety of ideas down the road. British Columbia Lottery Corporation follows this basic principle when it comes to its partnerships, which has led to the recent contract extension. It guarantees the following five years would see collaboration between the two leading corporations for even better and more diverse gaming on a regional scale.
BCLC Inks Contract Extension
This extended partnership would make it possible for Scientific Games Corp. to offer BCLC its brand new online sports wagering platform, as well as online gaming offerings enhancing the player experience at PlayNow.com. One of the exciting new features coming very soon is player account management that would make the entire iGaming experience much more pleasant and intuitive for British Columbians.
British Columbia Lottery Corporation is in for a treat with the innovative OpenSports platform coming with a plethora of promotions, scoreboards, as well as a user-friendly interface welcoming players time and time again. This gaming offering would give players the opportunity to wager on sports events at the frequently visited PlayNow.com boasting a wide array of gaming opportunities.
Online gaming has seen a particular boost over the past several years, thanks to the partnership between the two companies. Cameron Adams, Interim VP, Digital & Enterprise Services at BCLC, expressed the overall content with this extension and everything it promises down the road. The positive impact it has had in the past guaranteed the inking. Jordan Levin, Group Chief Executive of SG Digital stated the Canadian market should be further explored.
Online Gaming Becomes Increasingly Popular
The conversation around legal single-event sports wagering in Canada has been in progress for quite some time now and an improved platform could position BCLC among the leading corporations. It could be recalled that last summer saw SG Digital ink a new agreement with the Crown corporation bringing an improved sportsbook keeping its offerings up to date.
Earlier this month it became very clear that successful partnerships are meant to last longer and see more goals achieved. Evolution Gaming revealed it has fortified its collaboration with Scientific Games. This meant that the Open Gaming System distribution network overseen by Scientific Games would see the addition of fresh Evolution Live Casino perks.
The two companies solidified their positions on the Canadian market. They collaborate with both BCLC and Loto-Quebec in order to reach as many Canadians as possible. It is no secret to anyone that online gaming is becoming more popular by the day, due to its convenience. Online gambling, placing bets on sports events and novelty betting are among the ways in which Canada aims to match the US budding sports betting field.
