Industry Reports

The Stars Group Rolls Out BetStars Online Sports Betting App to Join Growing New Jersey Market

by Paul Brooks

The Stars Group, which is currently one of the largest online gambling operators in the world, has become the latest company to roll out a mobile sports betting application in the state of New Jersey and its quickly expanding sports betting sector.

The company revealed for The Associated Press that the BetStars app was launched on Thursday night.

As shared by The Stars Group, its new BetStars online sports betting brand was launched on the regulated iGaming market of New Jersey in collaboration with Resorts Casino Hotel. The new service is initially available for mobile phones through an application, alongside the already existing online casino and poker services of the operator in the state.

Currently, The Stars Group owns a number of brands in partnership with Resorts casino, including PokerStars, PokerStars Live, PokerStars Casino and Full Tilt. On the other hand, the company has managed to license a number of online gambling brands through the ownership Sky Betting & Gaming, including Sky Bet, Sky Casino, Sky Vegas, Sky Poker and Sky Bingo.

Wave of Mobile Sports Betting Applications in New Jersey

The sports betting market of New Jersey has been rapidly growing lately. The ruling of the US Supreme Court on the stateā€™s sports betting case lifted the federal ban on sports betting imposed by the Professional and Amateur Sports Protection Act of 1992 (PASPA). Ever since the state officially added sports betting to its gambling sector in June, it has seen local punters spend over US$152 million on this type of gambling.

Only in August, local punters wagered over US$95 million on sporting events, and most of that amount was without football. Now, with the football season having started, this amount is more likely to increase.

Considering the fact that the NFL football season has just started, those numbers are expected to rise, particularly with more gambling operators involved. Despite the fact that such companies offer sports betting options online, the industry segment is expected to become even more profitable and start generating most of its revenues by mobile sports betting platforms, as an increasing number of gamblers bet on their smartphones.

Now, the move taken by The Stars Group comes at a time when a number of gambling operators have already released their sportsbook services in New Jersey, and 888 Sport has started testing its own mobile sports betting application in the state. 888 Sport has been working on its sports betting product in terms of licensing procedures in partnership with Caesars casino.

Less than a week ago, the US affiliate of Paddy Power Betfair ā€“ FanDuel ā€“ has launched a sportsbook application in the state of New Jersey, becoming the next in the line of gambling operators who have already rolled out such a service in New Jerseyā€™s sports betting market.